Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis: it researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.

The book is full of case studies from around the world, from the Umbrella Movement, Extinction Rebellion and Amnesty International to the Women's March. Illustrated with expressive photography and visuals, including interviews with activists, designers, and organizers, such as Joachim Roncin, Kacey Wong, Jayna Zweiman, and many others.
We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in.
Branding has become a means to unify a movement and to give protest a visual identity. In Branded Protest organizers of protest movements around the world are interviewed, to identify the particular techniques that help movements deliver a unique and clear message.


This book focus is branding of individual protest forms. The unique visual presentation of protest movements to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society. 13 featured protest examples explain the unique approach how they brand their protest. The publication has essays and interviews from different activists, artists, and designers from around the world. We discuss the topic of visual activism in conjunction with a particular protest movement or organization. Richly Illustrated with color photography and art the individual interviews and essays tell a personal story how the protest was perceived.
The book include a foreword by acclaimed graphic design critic Steven Heller and an introduction by the authors Ingeborg Bloem and Klaus Kempenaars of xSITE.
Branded Protest is now available online!
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